Masscot Internet, LLC.

Products And Services

• Web Site Design

  How we Design and Develop Websites We specialize in website design and development. The process of designing and developing your website begins with the Learning Stage which includes learning everything we can about your company, from its history and goals to your target audience and competition. We need to know what you want your website to accomplish, so we can work with you to create a customized plan that meets your needs. Once we have a clear understanding of your company, we move on to the design stage. We specialize in building websites using the WordPress platform. More websites are built using WordPress than anything else because of its security, flexibility, ease of updating and search engine optimization. Custom Website Design: Almost every website we build is a custom design from the ground up. Our team will work with you to create a website that not only stands out but also matches your company’s established image, incorporating your logo, company colors, and style. We can also provide a whole fresh look if you are looking to revamp your company’s image. Sometimes we ask customers to send us links to websites they like. That way we can visualize the general image you have of your mind for your new website. Website Development The development stage is where we sort out all the information gathered in the learning stage and determine what should be used on the website and on which pages it should be placed for maximum benefit. Your website is then organized into pages, with each page serving a specific purpose. It is important for every page to have a particular focus. Contrary to widely held belief search engines rank individual web pages not entire sites. The Home Page Your homepage is like the front door of your business. It needs to make a lasting first impression on your potential customer. It needs to be welcoming and motivate visitors to learn more about your business by encouraging them to visit more pages. Your About page is where you can tell potential customers everything they need to know about your company, including who you are and why they should choose you over your competition. The Contact Page Your Contact page should provide several contact options, including email, phone numbers, a contact form, and if your business has a bricks and mortar location a live Google Traffic Map with detailed directions to your physical location is important. We recommend including a photo of your business to help visitors find you. While pages above are mandatory pages that every website should have, the content of the rest of the pages depends on your company, what you do or sell and its goals. We suggest creating a customer reviews page, links to non-competitive but related sites, and even an interactive blog where visitors can post messages and make comments publicly. Responsive Design Web sites today need to be of a Responsive design so they will display correctly on all devices from Smart TVs to Smart Phones and everything else in between. Talk to us about making your new site responsive. There are more web site visits on smartphones today than on computers. Basic SEO Every web site’s pages need to offer the visitor information in a form that is easily understood by humans. But just as important is that it needs to be optimized to be interpreted by machines such as search engine robots like Googlebot. We include basic SEO while we develop each web site. SEO is so important that it is often said you cannot do too much SEO. The sites that appear at the top for any particular will get the more business from that keyword. Why You Should Choose Masscot Design 35 Years of providing Internet services Masscot started in the internet business in 1988. We built our first website in 1993 and that is important for you to know because that is the same year the World Wide Web started to be widely known, it was the year the first web browser was invented, and the year Yahoo started. We were pioneers in the website business and we have never stopped learning. Experience matters! We have more experience than almost everyone. With our 35 years of internet and website experience, we pride ourselves on creating customized websites that meet your company’s unique needs and actually work. Call us NOW at 508-778-4500 or Contact us today at seales@masscothosting.com for more info or to get started on your new website and take the first step toward turning your prospects into customers!

  Link: Web Site Design

• Masscot Web Hosting

  Fast Fail Safe Web Hosting Websites are hosted on our brand new state-of-the-art Enterprise Class, Dell PowerEdge Web Servers with RAID10. They are as fast, secure, and reliable as we could possibly make them. Identical copies of every site are maintained on two independent SSD drives. In the rare chance one should fail traffic is instantly routed to the other drive. If traffic become exceptionally heavy RAID 10 draws from both drives simultaneously to insure the fastest load time possible. WordPress Optimized Servers WordPress is by far the dominant website content management platform and powers nearly half of all websites in the world. The WordPress ecommerce extension called WooCommerce powers over one third of all ecommerce websites. We specialize in designing, developing and hosting WordPress websites. Our servers are configured and built to help you get the most speed and reliability out of WordPress and WooCommerce websites. Why Masscot Hosting is Better What makes Masscot different? We are a small company by choice. Instead of trying to sign up huge numbers of customers at loss leader prices then piling on charges later to make up the difference and offering minimal support, we offer fully loaded packages at realistic prices. Our economy package has all the same tools and features of our largest package. The only difference between our package is how much disc space and bandwidth you need everything else is unlimited. There are a few premium options available like exchange email, offsite backups, and SEO available at the same prices to every customer. WordPress Optimized Ecommerce Ecommerce sales reached $1.09 Trillion setting an all-time record in 2022. 70% of internet users have purchased something online and 23% report they shop online daily and another 29% said in surveys that they shop online weekly. That is a lot of potential customers. If you sell something it is important for businesses to have a strong online ecommerce presence by embracing ecommerce and a strong online presence, businesses can reach a wider audience and tap into the growing market of online shoppers. We have built ecommerce sites with everything from a single online product to stores with over 100,000 items. We can help you get started or improve your sales online. Search Engine Optimization Search Engine Optimization (SEO) is the process of developing a website to be as relevant as possible for specific search terms related to your particular web site or business. The web page that the search engine’s algorithms determine has the best information the searcher wants will top the list. You want rank as close to the top of the list as possible in this highly competitive marketplace, because more than anything else rank determines ultimate success. It has been said that you can never do too much SEO, but you should do as much as your budget allows. More competitive areas of business may require more aggressive SEO. For that we recommend our new SEO 360 Service, the most comprehensive SEO program we have ever offered. Domain Name Registration Domain name is the starting point of building a lasting online presence for your company. Your domain name defines your brand and can potentially affect how your site is perceived by search engines, so finding the right domain name is not always an easy task. It’s crucial to come up with a name that is short, memorable, easy to say and to type. Most people automatically assume that website names end in .com, the leading domain name extension. With decades of experience, we can help you choose the right domain, that will set the tone for how your customers find your website and think of your business.

  Link: Masscot Web Hosting

• Choosing a Domain Name

  Domain names are the starting point of building a lasting online presence for your company. Your domain name defines your brand and can potentially affect how your site is perceived by search engines, so finding the right domain name is not always an easy task. It’s crucial to come up with a name that is short, memorable, easy to say and to type. Most people automatically assume that website names end in .com, the leading domain name extension. Take your time, or rely on the decades of our experience, to help you choose the right domain, that will set the tone for how your customers find your website and think of your business. Once you find an available great domain name, register it immediately. They usually don't stay available long. Whoever acts first, owns it. The right domain name is extremely important to help potential customers find you on the web. Choosing the right domain name can give you a distinct advantage over others in Google’s search engine rankings. Search engine rank is highly important because the majority of website traffic is generated by Google and the other search engines. On the other hand, the wrong domain name can hurt your rank position in the search engines. Considering the importance of the domain names you choose, talk to someone with a lot of experience registering domain names. Talk to us! We have been helping people with their domain name choices for as long as there have been domain names! We can help you choose the best available domain name for your business and products. Consultation is FREE when you register with us! You can register as many domain names as you like! There is no limit to the number of domain names that a web site is allowed have. Well-chosen domain names can help bring specifically targeted customers to your web site or specific areas of your site. In addition to your company name, consider registering several different domain names, each targeted to a particular audience, product, or service you offer. Primary Domain Name: Your primary domain is the domain name you should use in all your advertising, letterheads, street signs, vehicles and anywhere else you decide to publicly display your company name. Everywhere your company name is seen, your domain name should be right there too. A good primary domain name should include your company name at the very least. It may include where you are located or the geographic area that you serve. In some cases, it may include your main product or service as long as it does not get to be too long and hard to remember. In general, shorter domain names are best for your primary domain. The best primary domains for a company end in .com if a good one is available. If you cannot find a good available domain with your company name, consider a domain that says what you provide or sell and where you do it, especially if your company name is not well known yet. Think like a potential customer who never hear of you but knows what they are looking for. Secondary Domain Registration: Secondary domain names are usually more descriptive of something you do or sell and my get longer than your primary domain. But that is ok because people generally click on secondary domain name in listings in search engine results. They don’t need to remember the domain name. It is more like click and go, since it is there waiting for you to be clicked on. Consider registering a few secondary domain names too. These are domain names that describe an important product you sell or a service you provide. If you sell widgets on Cape Cod for example, a secondary domain name should include the keywords words that customers that are searching for “widgets on Cape Cod” would search for on Google. Examples would include domain names like capecodwidgets.com or widgetsoncapecod.com for example. But, unless you are an expert in the field of SEO or Domain Name Registration, get some help from our SEO Experts at Masscot Internet so you don’t waste money buying domain names that will not help you very much. The best part is that if you register your domain names with Masscot, you get the benefit of our 35 years of experience. The consultation is Free. We can help you choose the right domain names to help boost your company’s search engine presence. We fully manage the domain names registered through us at no extra charge. We strongly recommend you chose auto-renew. When taking advantage of our decades of domain name marketing experience, you avoid the hassle of dealing with tricky, loss leader do-it-yourself domain name registration services that offer little or no support and then try to load you up with unnecessary overpriced extras that most domain owners do not need. In most cases, these add-ons are really designed to move money from your wallet to theirs.

  Price: 26.00 and up depending on TLD

  Link: Choosing a Domain Name

• 

  SEO360 Search Engine Optimization

  Search Engine Optimization aka "SEO" is the use of specific strategies and techniques within search engine guidelines to improve the search engine ranking position of web sites for specific search terms. Generally speaking, the web sites with the highest ranking gets the most visitors! Web sites with the highest quality of information, properly optimized for the search engine will eventually rise to the top 10 of generic search results for that search term or phrase. No tricks needed. Why do I Need SEO? SEO or Search Engine Optimization is critical to the success of your website. The World Wide Web has trillions of indexed web pages. It is arguably the largest, most effective, and most competitive marketplace in the history of the world. No one seems to know the exact size of the Internet. But according to various online sources, 89% of all persons with access looked to the Internet first to make purchase decisions. Since 87% of all Americans have Internet access it is extremely important that your site be found. SEO Facts Just about anything and everything can be and is sold online. There are as many as 1 billion web sites on the web. Google gets about 65% to $70% of all Internet searches. Bing gets about 18%. All the rest share the remaining searches. Interestingly, 75% of searchers never look past the first page of the rankings on Google. More people rely on natural searches than the paid ads. Thus a professionally developed and optimized web site is a must for every business that hopes to become successful today. We Include Basic Search Engine Optimization in Every Site We Build When Masscot Internet develops a web site, we build in basic search engine optimization components and techniques as a part of the process. This means that we include an appropriate site wide SEO Title Tag, and Description Meta Tag. We also may edit the text of the web site’s pages, inserting important keywords and phrases strategically throughout specific pages as necessary. We then submit your site to the most important search engines including an xml site map to help the search engine locate all your relevant pages. What if Basic SEO is Not Enough? There is a saying that you can never do too much SEO. Often our Basic SEO is sufficient to land a web site on the top page of Google. It really depends on the type business you are in, how much competition you have in your area, and your target audience. The more competitive your market, the more you need a more comprehensive SEO solution. For this reason we have created our service called SEO360. Masscot’s SEO360 Search Engine Optimization Service is our most comprehensive approach to SEO we have ever offered. Just as a compass has 360 degrees representing every possible direction, SEO 360 attempts to approach SEO for all directions, both on site and in an off site environment. With SEO360, we monitor up to 360 search phrases that you select as being important for your web site and business. We determine the number of searches that are being made for each term or phrase. We also determine your rank in Google for each search phrase, and see how you compare to the top ten ranking websites for your business. From that starting point, we continuously tweak your SEO weekly to improve your search engine rank for the most important terms. We also submit you to up to 70 top review sites and directories and update obsolete listings, and correct any errors detected and connect your site to important social media sites like Facebook and Twitter among others. The needs of every site are different, and we must first gather information about your site and where you rank right now to determine what your site needs. When considering investing is SEO, it is important that you understand that there are tons of scam artists in the SEO business. The scam artists market mostly by SPAM and telemarketing phone calls. They usually make wild claims and promises to make you #1 in search engines overnight. No one can honestly make such a promise! Scam Artists use dubious techniques that attempt to trick the search engines into giving you a higher rank than you deserve. Eventually, the search engines will detect that your site has spammed them and you will suddenly be banned and disappear and it is nearly impossible to get it back. Don’t be a victim! Legitimate SEO requires time and effort using honest quality information, and only techniques approved by search engines. Learn more about SEO on Wikipedia. The right domain name can have a profound effect on your SEO ranking. For more information about domain names please click here.

  Price: 200.00

  Link: SEO360 Search Engine Optimization